LittleBabyBum’s ABC Phonics Song – a sing-along with letter sounds

thA fun sing-along echo game that teaches young children letter sounds.


Bibliographic Info:  El Bebe Productions Limited and Aaron Marsden  ABC Phonics Song LittleBabyBum (2014)  Format: Children’s Music Video, video downloads  Platform: YouTube  Channel: LittleBabyBum  Interest Level: baby, toddler, preK  Genre: Educational Children’s Music Video  Themes:  ABCs, Phonological Awareness, Sing-alongs and Musical Stories, Reading and Learning


StorytimeWow_FinalLogo-1ABC Phonics Song was given the StorytimeWOW Marquee Seal on March 31st, 2015 and has been selected for the MusicVideoWOW collection.  Read the Storytime section below for details on why it was selected.


Summary:  ABC Phonics Song is an echo sing-along video designed to help children, toddlers and babies learn letter sounds in English.  Beginning with the letter A and continuing through Z, the lyrics sound out letters and pair each sound with a noun that begins with that same letter.

Screen shot 2015-03-31 at 6.37.24 AMReview:  This educationally focused video is designed to teach letter knowledge and phonics. The first rule of storytime (and storytimeWOW.com) is to choose materials that make reading and learning fun (not didactic).  For this reason, it would appear that ABC Phonics Song is more appropriate as a teacher’s lesson-plan element than a storytime stretch.  However, kids will enjoy echoing the phrases of this simple happy tune.  They will also enjoy the reveal of the surprise noun selected to represent each letter.  Despite the educational focus of this song, it is both fun and highly engaging for kids (and that’s what storytime is all about).  LittleBabyBum describes itself on YouTube as “the best nursery rhyme videos for children on YouTube – stunning and colourful 3D animation in beautiful HD!”


Screen shot 2015-03-31 at 6.37.59 AMStorytime:  In a storytime context, ABC Phonics Song requires a short practice to get kids prepped to echo.  First, let children know that their job in this activity is to repeat the sound of the letter (sung twice) and the word that begins with that letter.  Practice a few phrases before you play the video. 

ABC Phonics Song meets the StorytimeWOW Standards for Music Videos.  This video:

  • has universal appeal (children love to echo)
  • has that “WOW” factor (it’s enjoyable for groups of children)
  • is well-suited for repetition (it can be used as a routine element)
  • provides viewers with a happy takeaway (it helps children learn letter sounds)
  • is free of squirmy moments
  • hits the storytime target audience’s interest level (babies, toddlers and young children)
  • includes participation or lends itself to group interaction (the video activity is an echo game)

Screen shot 2015-03-31 at 6.38.21 AMSignificance:  ABC Phonics Song has received more than 5,722,944 hits on YouTube!

Watch-alikes:   The Color Train Song by LittleBabyBum   Ten Little Numbers by KidsTV123

Links:   website  YouTube link   YouTube channel


Early Childhood Education and Development:  The following lists the stand-out benefits of ABC Phonics Song across various early childhood education (ECE) and child development checklists.

1.  This video cultivates the following Pre-Reading Skills (see full list of pre-reading skills here):

  • Understanding that print represents words that are spoken, knowing how to follow words on a page  (print awareness)
  • Knowing the names of things (vocabulary)
  • Knowing that letters are different from each other, knowing their names and sounds, and recognizing them (letter knowledge)
  • Being able to hear and play with smaller sounds in words (phonological awareness)
  • Being able to describe things and events, being able to tell stories (narrative skills)

2. This video provides opportunities to utilize the Early Literacy-building Parent Practices (see full list of parent practices here):

  • Singing helps children learn new words and vocalize.
  • Reading together remains the single most effective way to help children become proficient readers. Reading together develops vocabulary, comprehension, and general knowledge needed to understand other books and stories when they are older.
  • Playing is one of the primary ways young children learn about how the world works and learn language.

3. This video follows these Common Core Guidelines (see full list here):

  • For all materials, whether they be traditional (like picture books, sing-alongs and felt board stories) or new media (like eBooks or apps), maintain a 50/50 balance between fiction and non-fiction (informational-focused) content.
  • Integrate more new media materials and technology.  Cultivate media literacy by modeling media literacy behaviors.
  • Create a more participatory culture in group programs and classroom settings.  Use materials that invite participation and keep learners engaged.

Why I Chose to Review this Video:  I chose to include this material because it’s quick, catchy, highly engaging and serves as a teaching tool.  Plus, the video’s huge number of hits on YouTube attest to its popularity.

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Written by Tom Schween, founder of storytimeWOW!